Today Roadstone is positioned as Nexen's value brand. The tyres are made in the same Nexen factories in Korea and China, using shared engineering, but with simpler tread designs and lower prices, typically 10–15 percent below the equivalent Nexen.
In the UAE, Roadstone is popular with taxi fleets, rental companies and drivers of older sedans and SUVs who want a known manufacturer at near-budget prices. The Roadian line covers SUVs and pickups, while the Eurovis and CP lines cover passenger cars.
Roadstone tyres are generally better built than unbranded imports and many Chinese budget brands, but grip and refinement are a step below Nexen's current N'Fera and N'blue designs.